Coke Is Mine

“Coke it’s Mine”

CREDITS

Agency—Wieden & Kennedy

Director—Nicalai Fuglsig

Production—MJZ

VFX—The Mill NY www.the-mill.com

What Happens

During a Macy’s Day Parade the Stui float and the Under Dog float got loose and started chasing the loose Coke bottle float. The battle gets heated while flying through the New York skylight, and when the Coke bottle finally gets away from them over Central Park, the good old Charlie Brown float catches the Coke float with a big smile.

Additional Background

Weiden & Kennedy an Ad Agency with an office in Portland Oregon, as well as six other cities around the world like Amsterdam, Shanghai, and Tokyo. With each office handling big name clients like Coke, Dodge, Jeep, Procter &Gamble, and Delta.

Nicalai Fuglsig at age 16 started out with a digital video camera during the Kosovo War. His film titled “Return of the Exiled” was aired by both Danish National Television and the Danish Cinema. Soon after, he was on the short list of directors doing Levi’s short film.

The Mill NY based in London England, created several of the commercials that aired during the last Super Bowl: from the high speed beetle, the old west Budweiser with the Clydesdales, to the new Old Spice commercials.

A key Question

He was having fun with the Macy’s day floats, showing that anyone will go to great lengths to get a Coke. And with the use of the floats (digitally created of course), he just made that need for a Coke that much greater.

Your Impressions

I wasn’t trying to pick two Coke ads but this one stood out to me. Using two iconic images like Under Dog and Stui from the show Family Guy, trying to cut each other off in hopes of catching the Coke bottle from flying away. As they drift higher in the New York skyline bouncing off each other and the buildings, the bottle gets away over Central Park and low and behold Good old Charlie Brown drifts up in the end to save the Coke bottle from drifting forever.